Friday 13 March 2020

How to increase website traffic: 101 Tips

If the website of a business operating on the digital platform is the heart and soul of the business, then traffic is the heart and soul of the website. If a business is relying on the website to thrive, traffic would be an important concern for the business. This article deals with some of the commonly used (but qualitative) tactics to enhance the traffic in a website. If you are looking for Search Engine Optimization in Kelowna, or Digital Marketing in Kelowna, consider Purpose Driven Promotion.

Make sure to produce excellent content-

Recognize and understand that importance and value of content. Content is the real deal. The better the content, the better are the chances of ensuring that not only your visitors stay but also that they accumulate, and in turn, generate more traffic. Frankly, it is not an over-night remedy or traffic-booster. Rather, it is a long term solution. And believe me, this is precisely what you need for a sustainable development of your business. Look for long term goals. It is actually important to create SEO-friendly content. However, it does not exactly means that you stuff the content with keywords or artificially increase traffic in your website. This was done in the past. Even Google has forbid websites to follow such means.

Go ‘Digitally’ social-

To socialize is to interact with a wide array of audience and also it provides you with the chance to convert an audience into a potential consumer, because of the interaction. One of the best platforms to socialize is the social media. The various social media platforms (facebook, Instagram, twitter, Snap Chat, etc,) can used strategically to reach a much wider audience than you can possibly imagine. With ‘live’ features, you connect with your audience (followers) instantly and can relay a vital piece of information quickly. Researchers have found that most high traffic sites are linked to their social media pages and vice-versa.

Optimize it on other devices, Smart phones in particular -

Over the last three years, according to goggle, the volume of search on mobile devices via applications has surpassed the volume done on desktop. This calls for the need to focus on developing mobile application (mobile version of the website). Even the SERP rating, which checks how mobile friendly a website is, has come to become a factor.  

Search Engine Optimization-

One of the key tactic to ensure traffic increment is SEO (Search Engine Optimization). SEO increases the rank of the website in the search engine results which ensures that your website receives more traffic than it would have received otherwise. With SEO you can build trust and credibility. And trust and credibility are two most important aspects of long term profit in any business format. Investing in trust and credibility is a long term investment.

To know more about Search Engine Optimization Kelowna and Digital Marketing Kelowna please visit our website.

Thursday 12 March 2020

A list of reasons for why you need SEO

In this article we shall look into some of the reasons for why you need SEO for you business. Organic search leads to the enhancement of website traffic. it is a well established fact of late that organic search happens to be a pivotal part of most business’s website performance. It is also a very critical aspect of the buyer funnel and it is one of the most responsible aspects in primarily ensuring the complete conversion or engagement of the user, in general. In the contemporary scenario, Google happens to own a remarkably huge portion of the search market compared to other competitors in the market such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, etc. However one must not establish that all search engines do not make their contribution to a respective brand’s visibility.

As a matter of fact they do. Now because Google owns almost 75 percent of the overall search market, it clearly emerges as the leader and hence the guidelines laid by Google, is of great importance and has to be followed. However, it is not to be assumed that the guidelines of the remaining 25 percent of the market are not to be neglected. To be able to highly visible as a trusted resource not just by Google but also the other search engines is always going to work in the favour of the brand. This is why focusing on Quality SEO and a high-quality website is really important.

Build trust and credibility with SEO-

The focus and target of any given experienced and efficiency-oriented or result-oriented SEO is to build a robust foundation for an efficient and effective website with a clean, clear and effective user experience. The goal is also to make the very easily discoverable especially in search, offering the trust and credibility of the concerned brand along with the brand’s digital properties.

A wide array of elements, aspects and factors contribute to the establishment of authority when it comes to search engines such as Google. Apart from the above mentioned factors authority is also accrued eventually and in a process, as a result of aspects such as-

.Quality back-link profiles

.Positive user behaviour

.Machine-learning signals.

.Optimized on-page elements and content

But this process of establishing authority is a long one. Basically it has to be done through the process of building trust and establishing your credibility, which isn’t done over night. As mentioned above, it is a process. It has to be built over time. Hence, authority is established over time. Basically the process takes patience, effort, and commitment. These things are major considerations. If you are looking for SEO in Kelowna or SEM services in Kelowna, consider Purpose Driven Promotion.

To know more about SEO Kelowna and SEM services Kelowna please visit our website.