Ultimate Beginner's Guide to Search Engine Optimization

A search engine can be thought of as the largest storefront of all time. But, it dispenses EVERYTHING (all information on the web). You walk up to the counter (visit Google.com) and ask the magical clerk anything (type in your search), you hit "go" and off he runs back into the largest warehouse of all time to find you exactly what you need. In a matter of milliseconds he's back with a list of the things he thinks you need. Essentially this is how a search engine works.

Roughly speaking a search engine has two facades - a front and a back. The front is what we interact with all of the time. The front of a search engine is the process by which we perform searches - it is the store clerk in the above example. You're probably familiar with the big search box and search button all of the major services have on their font pages. You visit "google.com" you type in what you are looking to research or purchase, hit "search" and you are taken to a page with a list of results. Of all of the sites on the Internet these are what the search engine (in this case Google) believe most closely match what you are looking for. That is the "front" of a search engine - pretty simple.

The back of the search engine is where all the work is done, it is where everything on the Internet is found and sorted in such a way so that your search can bring up meaningful, relevant results; and a key component to this process are a search engine's robots. A robot is a program (a part of a search engine) that actually goes out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it back to the warehouse.

What is Search Engine Optimization?

Kelowna Search Engine Optimization is the process by which we get the attention of the store clerk - we grab his collar, look him in the eye, and tell him that he should look to us (our website) for everyone searching for what we have to offer. So, for example, if I am running an online bicycle shop I want to be #1 anytime anyone searches for "bike store" in the search engines.

Why is Search Engine Optimization Important?

Search engine optimization is so important because IT IS THE WAY PEOPLE FIND THINGS. Be clear what is being said here, search engines are not the way people find things on (only) the web!

SEARCH ENGINES ARE THE WAY PEOPLE FIND THINGS!

People use search engines to find what they want, to do research, and even for entertainment. People are becoming dependent on search engines to quickly serve up what they need. Looking for the definition of a word? Use a search engine. Want to find a great chicken recipe? Use a search engine. Can't remember the name of that great website you visited? Use a search engine. +

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Why digital marketing is important in today’s environment?

Gone are the days when digital was only used to designate a high-definition TV. Today, everything from watching TV, to surfing internet, to brand advertisement, we refer everything as digital. Despite the widespread adoption and expansion of digital marketing, some businesses are still resorting to the traditional methods.  

Let us see what digital marketing is and how it is critical for your business in current times. Digital marketing is any sort of marketing or advertising that we do online. The top advantage of such marketing is that you can easily measure the results and find out return on investment. With local internet marketing, you can engage with your audience by way of surveys, contests, referral codes etc. You will have plenty of analytical tools and you can get information about your customers easily.  

Digital marketing can be done on various platforms such as your website, emails, search engine marketing, social media and many more. There are plenty of tools that you can use to promote your products and services on such platforms.  

As digital marketing is growing, it doesn’t mean that offline marketing has lost its importance. The perfect blend of digital and traditional marketing will give you results like never before.  

Talk to our team of local internet marketing to know more about it. Our team will be glad to offer the best services. Find out our packages, the previous work that we have done and reviews left by our clients on our website.

To know more about Local Internet Marketing and please visit our website.