Right now the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
What is a Search Engine?
A search engine can be thought of as the largest storefront of all time. But, it dispenses EVERYTHING (all information on the web). You walk up to the counter (visit Google.com) and ask the magical clerk anything (type in your search), you hit "go" and off he runs back into the largest warehouse of all time to find you exactly what you need. In a matter of milliseconds he's back with a list of the things he thinks you need. Essentially this is how a search engine works.
Roughly speaking a search engine has two facades - a front and a back. The front is what we interact with all of the time. The front of a search engine is the process by which we perform searches - it is the store clerk in the above example. You're probably familiar with the big search box and search button all of the major services have on their font pages. You visit "google.com" you type in what you are looking to research or purchase, hit "search" and you are taken to a page with a list of results. Of all of the sites on the Internet these are what the search engine (in this case Google) believe most closely match what you are looking for. That is the "front" of a search engine - pretty simple.
The back of the search engine is where all the work is done, it is where everything on the Internet is found and sorted in such a way so that your search can bring up meaningful, relevant results; and a key component to this process are a search engine's robots. A robot is a program (a part of a search engine) that actually goes out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it back to the warehouse.
What is Search Engine Optimization?
Kelowna Search Engine Optimization is the process by which we get the attention of the store clerk - we grab his collar, look him in the eye, and tell him that he should look to us (our website) for everyone searching for what we have to offer. So, for example, if I am running an online bicycle shop I want to be #1 anytime anyone searches for "bike store" in the search engines.
Why is Search Engine Optimization Important?
Search engine optimization is so important because IT IS THE WAY PEOPLE FIND THINGS. Be clear what is being said here, search engines are not the way people find things on (only) the web!
SEARCH ENGINES ARE THE WAY PEOPLE FIND THINGS!
People use search engines to find what they want, to do research, and even for entertainment. People are becoming dependent on search engines to quickly serve up what they need. Looking for the definition of a word? Use a search engine. Want to find a great chicken recipe? Use a search engine. Can't remember the name of that great website you visited? Use a search engine.
To know more about Kelowna Search Engine Optimization and please visit our website.
Tuesday 9 February 2021
SEO Internet Marketing - Ultimate Beginner's Guide to Search Engine Optimization
How to Analyze Reviews for SEM Services
1. Is the reviewer completely unbiased?
The best reviews on SEM services are those that are completely unbiased. This trait will be seen in the language being used in the review. Unbiased reviewers for any SEM services will not hold any reservations when talking about the demerits about services being offered by any expert. An unbiased review will also leave a lot of room for you to decide whether or not you want to buy the product - something not seen in fake reviews This therefore means that you must take raving positive reviews with a grain of salt because they usually tend to be faked and are therefore useless.
2. Is the reviewer credible?
You have to find out some information about the person reviewing the SEM services in question. If a businessperson is reviewing the SEM services, find out whether they are completely legitimate. This is because there are many SEO experts that write up fake reviews and post them all over the internet in a bid to build up an online reputation. For instance, if the review for these services is in a forum, visit the reviewer's bio or write them an email to find out more information. Doing this due diligence will go a long way in getting you the best quality services available.
3. Are the reviews varied?
The most credible reviews about SEM services are those from different sources and time periods. This therefore means that you should pay no mind to numerous positive reviews that seem to be written in the span of a few days or weeks. The reviews on such services should come from a variety of reputable businesses and individuals from different geographical locations. It therefore goes without saying that you should go for SEM services that have more positive reviews than negative ones. This usually entails a lot of research but the benefit of higher conversions and long term business relationships should serve as the perfect motivation.
4. Has the reviewer actually used the product?
The best reviews about these services are those produced by people who have actually used the product. Finding out the credibility of any review from this standpoint entails paying special attention to the language being used. The reviewer has to be writing in the first person and should also state how the day to day experience with these services and SEO professional is like. This is because fake reviews usually take the second person or third person stance since such a reviewer has not used the product.
In a nutshell, following the above guidelines usually entails a lot of pointed research but the benefit of peace of mind when using the best and most affordable SEM services for a long time is well worth the effort.
To know more about SEM services Kelowna and please visit our website.