Some insights on inbound marketing

Inbound marketing is a marketing strategy like any other, but with more impact and profoundness. This is a strategy that aims to pull customers in with useful and relevant content. Inbound marketing is not about stuffing keywords, it is about sharing the right information with the users and then in turn, encouraging them to buy from the brand. This concept was coined by HubSpot’s founders Dharmesh Shah and Brian Halligan  - who noticed that the monotonous marketing needed a paradigm shift, thus making the goal of inbound marketing to found prospects and customers thereby building a very strong relationship with them.  

Inbound marketing vs outbound marketing

Outbound marketing is an interruptive form of marketing where you push a message or product and force people to buy your products or services. You can find a lot of companies doing digital marketing in Kelowna throwing cold calls, cold emails and direct mail etc. This is a kind of outbound marketing.  

On the other hand, inbound marketing is the opposite where the brand wishes to maintain a strong relationship with the users and then encourage them to buy at a later stage. Inbound marketing will create useful content for your audience which they seek out whenever needed.  

If you are looking forward to getting insights on inbound along with social media marketing in Kelowna, you should reach out to us. We are offering all kinds of services to our digital marketing clients. We shall be able to help you. Call us and allow our team members to present a robust digital marketing plan.

To know more about Digital Marketing Kelowna and please visit our website.