Top social media trends you should be aware of

Well, social media has seen a boom in the past decade. From a platform for friends to connect, it has turned into a massive business platform that shows no sign of slowing down. It is no longer just about the established social platforms such as Facebook and Twitter, you can see a raft of social networks gaining traction in the space and causing waves amongst marketers and brands.  

You can see the examples of TikTok, a relatively recent player that continues to explode in popularity, or Instagram which keeps on refining its formats to focus on the video content. There is a massive shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise.  

So, what are the social media marketing trends in Kelowna that you should look for in 2022? Let us have a quick look here.  

Marketers can no longer ignore TikTok

Whether you are a B2B or B2C marketer, you cannot ignore using TikTok. If you have already started experimenting with this, we wish you best luck.  

Social commerce has become seamless

Lately, we have been hearing a lot about social commerce as there is a captive audience on social media Marketing in Kelowna. It has been a limitation for many marketers that customers cannot purchase in-app. Until now consumers clicked on a tag or photo and were sent to a website or a landing page to purchase. That has also started to change.  

Influencer marketing will help to build authenticity

Against the celebrity advertisements, influencer marketing is rising. It will only build brand awareness and increase the authenticity of your brand.

To know more about Social Media Marketing Kelowna and please visit our website.