Despite all these changes, quality content and quality links are still at the heart of SEO and will be for a long time to come.
Not all links are beneficial. The difference between good links and bad links isn't black and white, but for now, let's keep things as simple as possible: good links come from relevant sites; bad links come from irrelevant sites.
General business directories - Check out our Business Directory Submission Service (currently available for US clients only). For international clients, find out which directory is most popular in your country. In some cases, this might be Yellowpages or Hotfrog. For Aussie clients, take a look at True Local and for those in the UK, check out Yell and Thomson Local.
Specialized directories - There are many directories for specific niches. Find yours and get listed! Are you a TalkSwitch reseller? There's a directory for that! Are you the best Linux consultant in North America? There's a directory for that! Does your pet store have the largest selection of catnip in your area? There's a directory for that!
Office Parks/Buildings - Does your office park or office building have a directory of tenants? Get listed!
Guest blogging - Find a blog based on your business niche. Contact the blog owner and offer to write a post with your expert knowledge in exchange for a link to your site. This item deserves more than just a bullet point. It's likely the most difficult and time consuming item on this list but it also has the potential for extremely valuable links. There is a lot that goes into finding the right blog, building a relationship with the owner and finally, getting that crucial link.
Leverage your existing blog posts - You have free reign over the blog posts provided by us. Feel free to post articles on another site - just make sure they link back to you!
Reach out to your network - I'm not talking about social networks here. I'm talking about real people that you have a real relationship with - friends, family members, clients, business partners, vendors, etc. If your new site has just gone live, this is a great opportunity to let all of your contacts know about it. Ask for a quick mention of your new site in their blog (with a link, of course!).
Local news outlets - If your business is based in Los Angeles, you're probably not going to make into the LA Times, but if you are in West LA, you stand a good chance of getting a link from the Argonaut. Find the local news source in your community. Is your company planning a big community service event? Invite a reporter! Did you just release an awesome new website?! Let them know how your business is growing. Get that link!
Look at your competitors - Run a report on your competitor's site in Open Site Explorer (a tool that will show you all inbound links to their site). Take a look at the links they have. Are there any included that you could get as well? If so, go get 'em!
To know more about Local Link Building and please visit our website.
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