Local Internet Marketing Helps Local Businesses

With the onset of the new internet age Local businesses are increasingly using Google Places optimization to reach and provide services to their local community to achieve better business returns. In the past local businesses relied of the trusted Yellow pages to reach local communities but the days of the Yellow pages and snail mail bulk mailings and flyers and newspaper advertisements are nearing the end and have been taken over by local internet marketing via search engines such as Google and Yahoo. To see this shift you only have to look at the size of your current yellow pages compared to the same yellow pages from a few years ago. The difference is undeniable. The Size of the Yellow pages book has reduced substantially and the thickness due to the number of pages has fallen dramatically. What has prompted this change, well its easy those same businesses who used to advertise in the Yellow pages have decided that their money is better spent developing and marketing a website instead.

In this modern age it is very important for local businesses owners to understand the importance of internet based marketing and the positive impact it can have on their business. Local business owners are using integrating Google places optimization into their local marketing and advertising campaign to strengthen their business and keep up to date with modern times. The internet today is essential as was yellow pages years before. Through Google places optimization you can boost your local business website to page 1 for services in your local area.

We are at a turning point in terms of Google and search engine advertising. In the past companies have focused on getting ranked onto page 1 for specific keywords all around the world, even though their businesses are small and only cater to a local community thinking that this was the only real way to succeed on the internet. However businesses are finally beginning to realise that local search engine advertising works even better than national advertising and marketing because it specifically targets their potential customers.

This is the perfect time to think about and start your local online marketing as this is the start, it is important for local business owners to take advantage of this limited window of opportunity. For example if your business is a Hair salon in the Edgbaston Birmingham area and there are another 50 other hair dressing salons locally. If you act now then you have a good chance of getting your website ranked onto page 1 for local searches for your product or service. Once you have achieved page 1 ranking it is easy to maintain. 

If on the other hand if you decide to start your internet marketing in year from now, then you will be making it a great deal more difficult for yourself onto page 1 because of all the work the other Hair salons have already done to get to and maintain their position onto page 1. You will potentially have to exceed all the internet marketing work they have done to date; an entire year's internet marketing in a small space of time to give yourself a good chance to compete with them and get your website onto page 1, so you can see the problem of procrastinating. Don't let this time pass you by.

To know more about Local Internet Marketing and please visit our website: Search Engine Marketing in Kelowna